Hi! I'm Urmila Kashyap

I'm a User Experience Designer. I live, work and play in the San Francisco Bay Area.

I'm currently designing a game-changing data center security product at VMware. I aspire to make products easy-to-use and efficient for users. My projects reflect a fresh and thoughtful approach.

Case Studies

VMware AppDefense

Defining the UX for VMware AppDefense, a data center endpoint security product

Role: Lead Product Designer

Image source: www.vmware.com

Interaction Design: RiskOrigins

Leading the interaction design activities for a loan origination product, for a client. Storyboarding and design evaluation with stakeholders.

User Research: RiskAnalyst

Conducting user research for a financial spreading tool to understand users' tasks and identify strenghts and weaknesses of the tool.

Interaction Design: FireEyes

Enhancing the usability of FireEyes, a Firefox add-on, that checks webpages for accessibility compliance and provides detailed website analysis.

Master's HCI Project: Food Buddha

Designing and testing a food storage management app design that helps reduce wastage of food and encourages planning, suggests recipes.

About: I love solving problems and collaborating with people to bring a design to life. I am always seeking to simplify the complex and design products and services that will help people lead better lives. My background in software programming has enabled me to understand technology and it's implication on design. My desire for elegant design helps me push the envelope of ideation.

How I like to work: I thorougly enjoy brainstorming for design solutions, sketching and prototyping, talking to and learning from users and working closely with teams.

In my spare time: I like work on personal DIY projects, explore restaurants in San Francisco, hike, bike and run beautiful SF Bay Area trails with my family.

personal logo



Lead Product Designer | VMware Oct 2015- Present, San Francisco, California
  • Lead all plases of UX design for AppDefense, a datacenter endpoint security product
  • Develop a clear UX vision. Deliver detailed storyboards, wireframes, mockups, and visual specifications.
  • Conduct user research by interviewing users, creating personas and user testing sessions.
Senior User Experience Designer | Moody’s Analytics May 2011- Oct 2015, San Francisco, California
  • Lead the interaction design for RiskOrigins, Moody’s loan origination product.
  • Develop a clear UX vision. Deliver detailed storyboards, wireframes, and visual specifications.
  • Conduct user research by interviewing users, creating personas and user testing sessions.
  • Establish design principles for Moody’s Enterprise Risk Solutions suite of products.
  • Led the design for RiskConfidence, an asset and liability management application. Conducted usability testing to validate designs.
Interaction Designer and Usability Specialist | Deque Systems May 2010 - May 2011, Reston, Virginia
  • Designed and developed the interactions for FireEyes, a web accessibility plugin.
  • Conducted heuristic, competitive evaluations and user research for Deque’s products, Worldspace and FireEyes, for usability and accessibility.
  • Provided redesign solutions and created interactive training material.
  • Designed a website for internal product testing and created help documentation for products.
User Experience Consultant | Walter Reed Army Institute of Research (WRAIR), May 2009 - Aug 2009 Silver Spring, Maryland
  • Redesigned the WRAIR library website and intranet.
  • Researched WRAIR scientists’ online research behavior and evaluated online research tools for efficiency.
Research Associate | Institute for Research on Labor, Employment, and the Economy Oct 2008 - May 2009 Ann Arbor, Michigan
  • Led a team in compiling economic profiles of counties in Michigan affected by automotive plant closures using Adobe Indesign.
Software Engineer | Tavant Technologies Jun 2006 - Jun 2008 Bangalore, India
  • Designed and implemented user interfaces for web applications in the financial domain using Adobe Flex, HTML and CSS.


  • Master of Science in Information (Human Computer Interaction), 2010
    School of Information (SI), University of Michigan, Ann Arbor

  • Bachelor of Engineering (Computer Science), 2006
    BMS College of Engineering, Bangalore

UX Methodologies

  • Comparative analysis
  • Contextual inquiry
  • Affinity diagramming
  • Heuristic evaluation
  • Interviewing
  • Surveying
  • Personas
  • Scenarios
  • Paper prototyping
  • Wireframing
  • Hi-fidelity prototyping
  • Interaction design
  • Graphic design
  • Visualization
  • User research
  • Usability testing


  • Balsamiq
  • Adobe Creative Suite
  • Adobe Fireworks
  • Axure
  • Omnigraffle
  • MS Visio
  • Microsoft Office tools

UI Development

  • HTML
  • CSS

Download PDF Resume

Contact me

Please send me a message if you'd like to get in touch

Email: urmila.kashyap@gmail.com

LinkedIn: http://www.linkedin.com/in/urmilakashyap